Attract The Right People At The Right Time With A Well Executed Pay-Per-Click Campaign

Pay-Per-Click With Simmer Media

Pay-Per-Click marketing is by far the most targeted form of advertising that exists today. Someone conducts a search on Google or another search engine and relevant results are returned within an instant. While on the surface the concept seems extremely simple, the reality is is that many businesses fail to run PPC campaigns that are efficient in terms of cost and ROI.

Simmer Media specializes in managing paid search campaigns that produce real, measurable results. Our Google Certified campaign managers continuously strategize and test different tactics to ensure that our clients’ campaigns are always thriving in a competitive landscape. We offer the following paid campaign types to our clients:

  • Google Adwords
  • Bing Ads
  • Google Remarketing
  • Google Display
  • Google TrueView Video Ads
  • YouTube Ads
  • Facebook Ads
  • Facebook Retargeting
  • In App Ads
  • Mobile Ads
  • and much more…

To start, we will conduct a thorough analysis of your business and industry to determine a number of things that will be important in executing a successful campaign, such as:

  • Identifying the most profitable segments of your business
  • Conducting geographic and demographic research in order to target the right consumers
  • Website content review to ensure that we are driving traffic to the most qualified landing pages
  • Conduct a competitive analysis
  • Conduct initial keyword research

Once your campaign is live, you can expect:

  • Ongoing keyword research and optimization
  • Conversion tracking implementation and monitoring (including phone calls, forms, newsletter signups, etc.)
  • Ad creation and optimization
  • Continuous monitoring of traffic quality and campaign objectives
  • Identifying new areas of opportunity and new campaign recommendations
  • Bi-weekly and/or monthly campaign reviews and strategy sessions
  • Landing page and website recommendations based on performance
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